Business Challenge
Social media is all about building relationships and can be a great way to connect to potential clients and customers. The problem is – it’s time consuming. One of Twitter best practices is to thank new followers and those who share your content. I wanted to find a way to automate this, but didn’t want it to feel ‘automated’ or like just another promotional direct message.
My Toolkit
The Process
I wanted to concentrate on thanking my new followers in a fun way. Using Canva, I created a fun and personal image, in Twitter specific dimensions, that incorporated my personality. Then, using Zapier, I created a custom ‘zap’ that would automatically send the new image and a personal message to every new follower I had on Twitter. Now, every time someone new follows me, they get a very special, automated message from me that doesn’t feel so ‘automated’.
My Outcome
New followers LOVE my message. Since incorporating the new automated message, my Mentions are up over 130%, Profile visits increased 43.4% and my monthly new followers has risen by 200%. Beyond that, it’s opened a door for more valuable conversations and I actually landed one new client!
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This topic contains 0 replies, has 1 voice, and was last updated by Carolyn Crummey 4 months, 3 weeks ago.
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